Switch pen
Date: 08/2018 — 02/2019
Client: Lyft
Context: Ammunition Internship
Services: CMF, UX, Concept Development, Prototyping
During my internship at SLIMDESIGN I conducted a large project for Monami, one of the larger ballpoint manufacturers from Korea. Monami was looking for new opportunities to develop a ballpoint that could compete in the western market. Their request to me was to make a pen with new unique selling points, suitable for the European and American market and that would fit in the 2-3 euro ballpoint pen price segment. A brief visual summary of the used design approach is given on the right.
Research

Concept development

Design proposal





