Project details
Date: 02/2018-05/2018
Client: SLIMDESIGN, Monami
Context: Internship SLIMDESIGN
Services: Industrial design
Brief
During my internship at SLIMDESIGN I conducted a large project for Monami, one of the larger ballpoint manufacturers from Korea. Monami was looking for new opportunities to develop a ballpoint that could compete in the western market. Their request to me was to make a pen with new unique selling points, suitable for the European and American market and that would fit in the 2-3 euro ballpoint pen price segment. A brief visual summary of the used design approach is given on the right.
During my internship at SLIMDESIGN I conducted a large project for Monami, one of the larger ballpoint manufacturers from Korea. Monami was looking for new opportunities to develop a ballpoint that could compete in the western market. Their request to me was to make a pen with new unique selling points, suitable for the European and American market and that would fit in the 2-3 euro ballpoint pen price segment. A brief visual summary of the used design approach is given on the right.
Research
Concept development
Design proposal
