Lyft Micro Mobility
Date: 08/2018 — 02/2019
Client: Lyft
Context: Ammunition Internship
Services: CMF, UX, Concept Development, Prototyping
During my internship at Ammunition, I was part of the industrial design team responsible for the redesign of Lyft's micro-mobility ecosystem, including electric bikes and scooters. The project's primary objective was to refurbish the old bicycles' appearance in order to align them with the Lyft brand. In addition to aesthetic changes, we have invested significant effort in enhancing the rear fender systems, integrating electronic unlocking mechanisms, and developing prototypes for testing purposes. Multiple design iterations were developed in close collaboration with Lyft's engineering and branding team to create a more cohesive design with an intuitive user experience.
The outcome of this project was applied to citybikes used in San Francisco as a transition towards a fully custom design made by Lyft a few years later. The rear fender has been patented, and the design has been used as a basis for the new bay wheel bikes.

